Love your Babies, Protect their skins, Choose Elly®

French Luxury Swimwear UPF 50+

Driven by the growing affinity for healthy lifestyle activities like swimming, our French brand includes a large selection of swimwear, nappies, hats and sunglasses. You can choose a coordinated set or create your own style from our separates.

Elly La Fripouille® collection is built upon the unexpected mixture of neon colors prints, texture, cutting-edge silhouettes and sweet details.

We want only the best for our beloved kids, combining chic and fashion with the highest UV protection.

Premium, stylish & 100% kid safe!

While skin protection is important, eyes protection can sometimes be overlooked. Take the right precautions by selecting our UV400 sunglasses for your toddler’s eyes.

We ensure our sunglasses have the functionality that every parent wants: maximal UV protection, light weight, durable and non-toxic.

Our sunglasses, combining Italian quality and French design, offer you nothing but the best kids sunglasses option. We have also obtained the CE marking, meeting the European standards, providing the highest safety.

A better tomorrow for our kids

At Elly La Fripouille®, our vision is to create a better and safer everyday life for our babies & kids, thinking about their future.

Our commitment is to contribute reducing sun’s exposure risks. Elly La Fripouille® is proud to promote French skin cancer foundation’s mission teaching methods of sun protection.

Our business model supports this vision by offering a trustable, green innovative and unique range of beachwear.

All over the world, Elly La Fripouille® improves its models after each collection thanks to your feedbacks.